If you want to help clients get results, then you have to coach them through the various stages of change – and that’s tough! As humans, we naturally try to avoid pain (changes) and instead seek comfort (maintaining the status quo).

That’s why it’s incredibly important to understand the psychology of change how to utilize what we know about making hard changes to guide clients to the outcomes they desire.

In this video, Axiom Fitness Academy instructor Joe Drake breaks down the Transtheoretical Model of making changes so you can learn the various stages of change and how to move your clients along them for long-term success.

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